Two big things are happening now in Google-land: Jagger and Google Analytics. Together, these two events may have changed the face of search forever.
Jagger
First, let’s discuss Jagger … Like hurricanes, Google updates have names. (A Google update is a change to the way Google determines the rankings. Google makes these changes periodically, and they are all afraid because they have a great impact on ranking a website.) Is the most recent update called Jagger, and it has search engine (SEOs) all around the world in a state of panic.
Why Update Jagger was such a fear? Simple … With Jagger, Google once again outsmarted huge numbers of SEOs. You see, many / most SEOs spend their time (and try their clients ‘money’), think Google, that their sites more relevant and important than they really trick. They do this primarily through the exchange of links, cheap buy links, and placing links on free directories. Although there is not nothing wrong with this kind of links (ie they are Hat as a “black”), they do not really show that the site is relevant or important. Everything that is really, they show that the site owner has made an agreement with another owner of the site. In these deals, the incentive for the owners of the site combines a reciprocal link, money, or increased link volume. Google much better if the link is the website link simply to enhance the value of their content, or to increase their own credibility and authority.
Wants In other words, Google’s search results to relevant, important sites, sites that do not seem to be only contain relevant and important. To that end, Google is investing millions of dollars and employs the world’s brightest mathematicians algorithms, the sites that try to make identifying them trick. And that is exactly what Jagger, and if it found these pages, it is easy to adapt their ranking more accurately reflect their true meaning. (Unfortunately, it also demoted some sites which actually deserve a high priority. It is hoped that these errors will be ironed out with future minor updates, but that’s a topic for another article …)
From a technical perspective Jagger was by Ken Webster in his article “Google Update Jagger described - Dust Begins To Settle? In summary Jagger:
1) Increased importance was added (at the IBL Inbound Links) Relevancy?
2) Increased importance was added (at OBL Outbound Links) Relevancy?
3) Promotion of relevant niche directories (on # 1 and # 2 related)?
4) More weight back to PR @ top domain thrown?
5) Increased importance on AdSense placement relevancy determined?
6) Possible introduction of CSS Spam filtering?
7) Total degradation blog?
8) New and unresolved “canonical” issues?
Some other interesting effects have been reported by WG Moore, which runs a number of test sites for SEO purposes. By monitoring the links to its test sites such as Google, he established that:
All reciprocal links had vanished. We think that this is because Google is downgrading or eliminating reciprocal links as a measure of popularity. This makes sense, actually. Reciprocal links are a method of falsifying popularity. Sort of a cheap method of buying a link if you remember that it will … In the second week of the Jagger update, do not come back a few of our mutual relations. However, we have also found that those places where we were very relevant content. They came from articles, where we discussed our area of expertise: Web Analytics, or forums, where we have the relevant issues. So we feel that this links back to connect because the content was not.
The other group that came back was one-way inbound text links, regardless of the original site. These links also had strong relevance to our web analytics business. In other words, they contained keywords and / or phrases that appear on our website and its associated activities. “
In short, Jagger broke the hard work of thousands - if not millions - of people! As a result of decreased hard-won high rankings and revenues.
Interestingly, PR-Artikel came (article submission) by Jagger apparently unharmed. My SEO copywriting website, for example, went from No. 4 to No. 1 worldwide for “copywriter”, and I’ve employed article PR almost exclusively. Whether it was promoted or demoted, the pages have been around him, One thing is clear: article PR is one of the best opportunities for a high ranking.
Google Analytics
The second monumental event occur, was recently recognized by Google Analytics. Google Analytics is a free web statistics solution that integrates not only the usual reports, site stats, but also directly with Google AdWords Webmaster and give insight into the ROI of their pay-per-click ads. According to Google: “Google Analytics tells you everything you want to know how your visitors and how they interact with your site found.”
Why is such a landmark move? For the first time ever, Google access to your real web statistics. And these statistics are much more accurate than those available from Alexa. Moreover, says the Google privacy policy: “We can also personal information for the testing, research and analysis to operate and improve Google technologies and services.”.
Now we want two and two together:
1) Google is “giving” every webmaster in the world free access to high quality web statistics.
2) Millions of webmasters will accept this “gift” if only because it integrates directly with their Google AdWords campaigns.
3) Google will then have full access to the actual web statistics of millions of commercial websites.
4) Google will have the right to use these statistics to develop new technologies.
5) What is the next logical step? Google will use these statistics to determine the rankings, of course!
It should not surprise. It’s been on the cards - and often debated - for a long time. For example, Jayde Online CEO, Mel Strocen, recently published an article about this very topic, ‘The Future of the Web site ranking you are absolutely right to claim that:
“Google” democratic “vision of the Web will never be by manipulating algorithm criteria based on the contents reached. It is only by factoring in what is important, the people are met and the people are always the best judge of what the is. The real challenge for search engines in the future is how to web-seekers, and integrate preferences into their ranking algorithms. “
In fact, the Jayde Online network already owns and operates a search engine, ExactSeek, contains the user popularity statistics in its rankings.
The Future of Search & SEO
To date, ExactSeek is the only search engine that uses the visitor statistics as criteria for ranking. But Google is not far behind. We all know that Google is in being a good idea and the implementation and adaptation has brilliantly specialized. That is exactly what we see in this case. The combination of link popularity and user popularity statistics, Google will become the only major search engine to consider both what others think of your site’s pages and your visitors think of your website. And because they will be assessed on the latest algorithms for assessing link popularity and will soon have access to the farthest reaching, most accurate statistics on the popularity of web users, it will catch up with its competitors for a long time.
So if the future of search, what the future of SEO? The future of SEO is certainly a, if:
• One-way text links from relevant sites is still the best links
• the reciprocal link back further
• the “shotgun” approach to link buying declines
• Mass e-mail link requests decline
• free directory submission rejected
• niche directory submission increases
• PR article (article submission) increases
• Article Submission sites (such as EzineArticles, Article GoArticles and Blast) play a much larger and more important role in the online publisher looking for quality articles (due to the increasing article volume)
• User’s popularity is as important as the link popularity, which means:
o The quality of article PR improved to increase site traffic, credibility, and loyalty
o improve the quality of the content of the website to convert the traffic and encourage repeat visits
It is clear that the choices for SEOs to pay quite a lot of links on niche sites and / or the commission of a PR-restricted items. As an SEO copywriter, I can be a little biased, but to think that PR is the article’s hands-down winner in this comparison:
• It meets the criteria for Google’s relevance and importance. Linking site owners include your articles and links, because that is their site more useful to visitors, and their business gains credibility and authority.
• It generates hundreds of free links quickly enough to make it worthwhile, but not as fast as the red flags increase in Google (in the form of link dampening).
• Links are permanent and you do not have to pay to keep them there.
• You get a lot of qualified referred traffic who already trust you and your know-how. This satisfies Google visitor popularity criteria, while at the same time you bring a lot of extra customers.
Conclusion
The lesson from Jagger is, do not try and trick Google! You got more money and more brains than virtually any company in the world. It will only end in tears! Do not waste time and money on your site look important and relevant. Instead, spend time and money actually making it important and relevant! Content - the actual content behind the optimization - is the answer. After all, whether it be an article or a web page, it’s the content, which “keeps his eyes on the paper”, and that is what is at stake.
Editor Tips
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Two other important factors drive differences in the results. One of these is the placement of JavaScript on the site, when placed near the bottom on one side, some users can leave the page before the JavaScript can run lead.
